As a small business owner, you wear many hats. You’re the CEO, the salesperson, the janitor, and everything in between. So it’s no wonder that when it comes to social media, you might feel like you don’t have the time or the energy to keep up with it all. That’s where hiring someone (*cough-cough* Social Butterfly) to do your social media can be a lifesaver!
But before you hand over the keys to your social media accounts, there are a few things you should consider.
First, decide what your goals are for social media. Do you want to use it to drive traffic to your website? Increase brand awareness? Sell products or services? Once you know what you want to accomplish, you can start to look for someone who can help you achieve those goals.
Next, take a look at your budget. Hiring someone to manage your social media can be an added expense you may not have thought of. There are a lot of different ways to structure payments, so talk to us and let's come up with a plan that works for you.
Finally, think about the time commitment. Managing social media takes a lot of time and effort. At bare minimum you should be creating content at least three times a week, but once per day is recommended. If you’re not prepared to commit to it, then it’s probably best to hire someone to do it for you.
If you’re still not sure if hiring someone to do your social media is the right move for your business, consider these benefits:
1. You’ll Save Time
One of the biggest benefits of hiring someone to do your social media is that it will save you time. creating content, scheduling them all, monitoring for mentions and messages, and engaging with your audience can be a full-time job in and of itself. If you’re already stretched thin, hiring someone to handle your social media will free up some much-needed time.
2. You’ll Get Professional Help
When you hire someone to manage your social media, you’re getting more than just an extra set of hands. You’re also getting access to their knowledge and expertise. A good social media manager will know how to create content that engages your audience, which can help you achieve your goals.
This may shock you, but it's NOT always posts about selling. You will actually lose followers if all you post are "sales" stuff.
3. You can Focus on Other Things
There’s only so much time in a day, and when you’re trying to do everything yourself, something is bound to fall through the cracks. If you hire someone to manage your social media, you can focus your attention on other aspects of your business, like developing new products or services, or cleaning your desk that you've neglected for sooooo long! 😁
4. You’ll Stay up-to-Date
Social media is always changing, and it can be tough to keep up with the latest trends and best practices. When you hire someone to do your social media, you can rest assured that your accounts are in good hands and that you'll always be 'in-the-know' when it comes to what is hot and what is not.
At Social Butterfly we've but together some of our most popular requests and packaged them up nicely! Check out our services page -- if you don't see anything that meets your needs feel free to reach out to, Laurie and we can try to customize something that fits your company and budget.
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